"I AM WHO I AM" (EXODUS 3:14)
We are often times misunderstood and judged by others, mainly because they do not know our true life story; our struggles, our strengths, our weaknesses, our hardships, our battles and every obstacle we leap through to be the best "YOU" we can be..
What if we choose to tell our life story in just "ONE" word? Let the world know exactly who we are, (You are whatever you feel you are, whatever you say you are, let no-one tell you otherwise), thus aiming to eliminate being judged and misconceptions...
Our campaign collection "I AM.." was designed to help make a bold statement, by choosing to let our voices be heard with just one word and through a fashion statement.
The incorporation of the "KNOT" detailing aspects in the collection was used as a symbolization of "UNITY", whereby if we choose to stop the hatred, jealousy, envy, negativity; and come together as one (as close fitted as a knot), in love, compassion and care, we can help make this world a much better place!